Two New Courses Offered at MPMD Conference
5/10/2011

The World Bearing Association (WBA) has launched an awareness campaign to inform about safety hazards arising from counterfeit bearings. The initiative is aimed at sensitizing the public on the dangers associated with counterfeits and to make their point, WBA is thus intensifying its anti-counterfeiting initiatives in two ways, one by educating customers; and two, through the consistent prosecution of offenders.

The WBA anti-counterfeiting information campaign will reach out to various audiences over the next three years through e-mails, Web banners, social media and the campaign site, www.stopfakebearings.com. At www.stopfakebearings.com, interested consumers can learn more about counterfeiting and what branded-bearing manufacturers are doing to stop it.

Counterfeiting also violates intellectual property, such as patents and trademarks. Because counterfeits look like and are marketed like genuine, premium-brand products, it usually takes a trained expert to identify them.

Premium manufacturers invest continuously to develop their technology and improve the quality and value of their products. When counterfeiters copy the look of industrial bearings they are infringing upon the rights of the manufacturers. Visit www.stopfakebearings.com to learn more.

About the World Bearing Association

WBA is a non-profit and unincorporated industrial association. It was founded in 2006 by three regional bearing associations: the American Bearing Manufacturers' Association (ABMA), the Federation of European Bearing Manufacturers' Association (FEBMA), and the Japan Bearing Industrial Association (JBIA). WBA promotes the common interests of the world bearing industry, such as open economic engagement, sustainable development and the protection of legal rights of companies.

WBA has created an Anti-Counterfeiting Committee. This Committee within the WBA is dedicated to addressing the counterfeiting of premium brand bearings and to assisting the competent authorities in eradicating it. The WBA, and each bearing company, take action and arrange informational campaigns, such as this, to raise awareness about counterfeiting.